Prep15 min
Cook1 hr
Total1 hr 15 min
Yield6 servings

Coffee and beef share the same deep, roasted, slightly bitter notes, which is why a coffee rub feels less like a novelty and more like an amplifier. The cocoa and ancho round it out, and the brown sugar gives the bark something to caramelize.

Grind matters more than anything here. A fine, espresso-style grind dissolves into the crust; coarse grounds stay sandy on the tongue. Treat the coffee like a spice, not a beverage.

Because the rub is built on sugar and coffee, both of which scorch, the reverse sear is the safe play: bring it up gently, then sear hard and fast at the end. The result is a near-black, bittersweet bark over a rosy interior.

Ingredients

Instructions

  1. 1

    Combine the coffee, brown sugar, paprika, salt, cocoa, pepper, garlic powder, chile powder, and cumin.

    Use a fine espresso-style grind, not coarse. Coarse grounds stay gritty; fine grounds melt into the bark.

  2. 2

    Coat the tri tip on all sides and press the rub in. Let it sit 30 to 60 minutes while you build the fire.

    The salt and sugar pull a little moisture to the surface and form a tacky layer that turns into bark.

  3. 3

    Cook low first: 250 degrees F grill or smoker until the tri tip reaches about 115 degrees F internal, 45 minutes to an hour. Oak or cherry wood pairs well.

    Low heat first protects the sugar and coffee from scorching before the crust is ready.

  4. 4

    Sear over high direct heat 1 to 2 minutes per side, to 130-135 degrees F internal for medium-rare.

    There is sugar in this rub. Sear fast and watch it, because it goes from dark to burnt quickly.

  5. 5

    Rest 10 to 15 minutes, then slice against the grain.

    Halve the roast where the grain changes direction and slice each half separately.

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